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About Pete Petersen | The Official Site of Pete Petersen
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Passionate Speaker

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CEO & Managing Partner – Dealers United & BuyerBridge
​2014 – present
Responsible for the profit, direction and vision of Dealers United. Ensure customer, partner and employee happiness while building long term relationships with private dealers. Represent the best automotive partners in the industry and ensure maximum ROI for our members, partners and stakeholders.
University of South Florida
Bachelor of Arts: Business Management
Villanova University
Villanova University
Master Certificate in IS/IT Project Management
Leadership / CIO – S-One Holdings Corporation (LexJet, Brand Management Group, ABAQA, Utopia, Avatrex)
2003 – 2014
Member of S-One Holdings Corporation leadership team responsible for aligning technology and digital marketing with all S-One Holding companies overall business objectives. Oversee the development and enhancements of a seamless sales, marketing, eCommerce and distribution system that provides account specialists with a paperless  customer management, order fulfillment and invoicing system.
Owner / President – Firewall Group
​2002 – 2003
Owner of a Microsoft­ certified computer network consulting company. Designed, implemented and maintained Microsoft networks for fifty small ­to ­medium sized businesses in the Sarasota and Bradenton area. Reduced costs by advising on information technology projects. Sold business to help LexJet Corporation with World Domination.
Consultant / Network Engineer – Lightspeed NetSolutions
​2001 – 2001
Project management, client consultation and purchasing of new hardware and software. Developed a help desk and support system to increase customer satisfaction and ensure all support requests were closed within the customers’ expectations.

Network Administrator – Intrawest Corporation
​2000 – 2001
Managed and administered the installation, configuration and support of all servers, desktops, laptops and phones. Designed and implemented company intranet, developed security and internet policy, and helped senior management lower information technology costs. Increased uptime of telephony equipment, point­ of ­sale systems, and central business systems which helped increase sales and customer experiences.

Inside My Head

(Now please get out!)

Stand Out Profile

Stand Out Profile



Practical, concrete thinker who is most powerful when reacting to and solving other people’s problems.

Responsible for other people’s emotions, for turning them around, for elevating them.


Leadership Guidance

Leadership Guidance

S-One Holding + These Great Theories

The Table Group

  1. Five Dysfunctions of a Team
  2. The Advantage

Situation Leadership

StrengthsFinder 2.0 Profile

StrengthsFinder 2.0 Profile

Find your Strengths!

  1. Woo
  2. Competition
  3. Activator
  4. Futuristic
  5. Communication

DiSC Profile

7611 = Inspirational

You are likely to be an influential and articulate individual who has a tremendous capacity to inspire and lead people.

Speaking Engagements

USFSM 40th Gala

March 4, 2016

Education Foundation of Sarasota

Master of Ceremony – 3 day Hackathon
October 14-16, 2016

USFSM Guest Speaker

Entrepreneur, Technical Writing, Strategic Management
2015, 2016, 2017

Digital Dealer 22

3 Facebook campaigns you need to drive Leads, Shows, Sales and Service revenue for your dealership
April, 2017

USFSM Teacher

Created and taught first ever Digital Marketing course

Digital Dealer 23

THE ART OF PRE-SUASION: How to Pre-sell Online Shoppers So They Buy From You
September, 2017

Digital Dealer 25

Most Powerful Copy-&-Paste Automotive Campaigns For 2018
June, 2018

Digital Dealer 27

Fixed Ops Advertising Playbook: Mimic Starbucks’ Loyalty Strategy, Steal Back Your Service Defectors, & Boost Service Revenue
August, 2019

Digital Dealer 2020

How Top Auto Marketers Measure Digital ROI Without Google Analytics
April, 2020

Digital Dealer 2021

27 Questions You Need To Ask About Your Facebook Strategy
June, 2021

Proud Member Of

Gulf Coast CEO Forum
Gulf Coast Leadership Institute
USF Alumni Association
Bright Ideas on the Gulf Coast


Digital Marketer Certified Customer Value Optimization Specialist
Digital Marketer Certified Content Marketing Specialist
Digital Marketer Certified Analytics & Data Specialist
Digital Marketer Certified Customer Acquisition Specialist
Digital Marketer Certified Video Marketing Specialist
Digital Marketer Certified Email Marketing Specialist
Google AdWords & Analytics Certified


All Faiths Food Bank

Helped organize and pack meals



People Ideas Nature Creativity
Front of House Team Lead
2015, 2016, 2017


Education Foundation of Sarasota County
Master of Ceremony (MC)
2016, 2017

BIG Steering Committee

Bright Ideas on the Gulf Coast Steering Committee Member. Working to connect our students with our community.
2017, 2018

Gulf Coast CEO Forum Board

Board Member for Gulf Coast CEO Forum. Helping our members provide relationships, ideas, and solutions.
2018, 2019, 2020, 2021

Boys & Girls Clubs

Perlman Price Young Entrepreneurs Program
Mentor & Speaker
2018, 2019

LinkedIn Top Skills

Voted by the people that are in Pete’s network.

Are you in the network?

  • Leadership 99% 99%
  • New Business Development 99% 99%
  • Sales 85% 85%
  • Strategy 84% 84%

Work with Pete