Good businesses start with listening.
I build software companies, work with founders, and help people get connected in Sarasota. The best part is seeing a customer’s problem turn into something we can solve.
PETE PETERSEN · SARASOTA, FLORIDA
CEO at 800.com
Building Dwelling · Co-founder of Sarasota.Tech
PERSONAL MISSION
To guide and inspire the people around me.
ON MY DESK
The work I’m focused on now.
Different problems. The same starting point: understand what people need, then do something useful about it.
800.com
Business phone numbers, call tracking and AI agents. I lead the company as CEO.
Dwelling
Your home, handled. I’m building a business around making home care simpler.
Sarasota.Tech
I co-founded Sarasota.Tech to help the people building tech here find one another.
FROM NETWORKS TO SOFTWARE
I started by getting the systems to work.
At LexJet and S-One, my job was to connect technology with the day-to-day needs of the business. Later, at Dealers United and BuyerBridge, I led teams building advertising services and software.
I still like getting close to the problem. Talk to the customer. Understand where the work gets stuck. Help the team make it better.
Our Dealers United team, recognized with the 2018 Ringling College Innovation Award for the Facebook Ad Program.
GET PLUGGED IN
Building a stronger community, together.
These are communities I’m involved in—and places to connect, contribute and grow in our region.
Sarasota.Tech
I co-founded Sarasota.Tech to help the people building tech here find one another. Meet local entrepreneurs, investors and community members.
Gulf Coast CEO Forum
A community for CEOs in Sarasota and Manatee counties, with professional guest speakers, socials and roundtables to support the leadership journey.
Gulf Coast Community Foundation
Transforming our region through bold and proactive philanthropy, together with donors and the community.
MORE TO EXPLORE
A few other companies on my radar.
Follow a logo to see what each team is building.
