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Bio | The Official Site of Pete Petersen, Sarasota FL Tech Entrepreneur
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Pete Petersen Bio


Pete Petersen is the CEO and Managing Partner of Dealers United, a Facebook Marketing Partner and AdTech company located in Sarasota, Florida focused on the automotive vertical.

Pete sold his first company at 23 and helped grow S1 Holdings/LexJet to over $100M in revenue in under 10 years. Petersen was responsible for aligning technology, operations, and growth for all S-One companies including Hewlett Packard, Kodak, and LexJet brands globally.

Pete has been featured by the Business Observer, AutoNews, and Inc. Magazine for his out-of-the box thinking and community involvement.

Petersen holds a Bachelor of Arts in Business Management at the University of South Florida Sarasota-Manatee. He is also holds a Master Certificate in IS/IT Project Management from Villanova University.

Pete is the father to two energetic boys (Kai & Landon), a beautiful girl (Raine) and husband to Kristin Petersen. When Pete is not working, boating, or hanging with his family, he is pursues his lifelong commitment of education. You can find Pete listening to Podcasts, Audible books, or attending virtual classes.
Charities & Organizations
Pete loves giving back to Sarasota and the students of our future. Pete has raised hundreds of thousands for educated related charities and donated hundreds of hours to mentorship and charity related work.

  • Co-Chair of the University of South Florida Sarasota-Manatee 40th Anniversary HospitaBull Gala (2016)
  • Guest speaker at USFSM Entrepreneur, Strategic Management, Professional Writing, and Marketing classes (2015, 2016, 2017, 2018, 2019)
  • MC of Education Foundation of Sarasota #SRQHacks Event (2016, 2017)
  • USFSM Brunch on the Bay Sponsor (2017, 2018, 2019)
  • Guest lecturer and co-creator at USFSM Digital Marketing class (2017, 2018, 2019)
  • Bright Ideas on the Gulf Coast Mind the Gap (2017, 2018, 2019)
  • Board of Director Member – Gulf Coast CEO Forum (2018, 2019)
  • Co-Chair – BIG – Bright Ideas on the Gulf Coast (2018, 2019)
  • Guest Speaker – Boys & Girls Club of Sarasota – Entrepreneurs Program (2018, 2019)
  • Mentor & Guest Judge – Pitch Strong (2019)
  • Co-Chair of the University of South Florida Sarasota-Manatee 26th Brunch on the Bay (2019)

Pete Petersen Official Headshot
Link to 800px wide headshot

How to find Pete?

Speaking Opportunities