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Pete Petersen Bio

Professional

Pete Petersen is a tech entreprenuer focused on building successful SaaS companies in the Sarasota, FL region. His consulting company Pete3 helps shareholders turn ideas into profitable outcomes.

Co-founder of Sarasota.Tech, advisor & co-investor to Bridge Angel Investors, advisor & investor in several SaaS businesses, Board member for Gulf Coast CEO Forum and Board member/donor at Gulf Coast Community Foundation.

Previous CEO and Managing Partner of Dealers United, a Social Advertising Agency and inventor of BuyerBridge, an ad tech company focused on the automotive vertical. Successfully exited in January 2024.

Sold first tech company at 23 and helped grow S1 Holdings/LexJet to over $100M in revenue in under 10 years. Petersen was responsible for aligning technology, operations, and growth for all S-One companies including Hewlett Packard, Kodak, and LexJet brands globally.

Featured by the Business Observer, AutoNews, and Inc. Magazine for his out-of-the box thinking and community involvement.

Petersen holds a Bachelor of Arts in Business Management at the University of South Florida Sarasota-Manatee. He is also holds a Master Certificate in IS/IT Project Management from Villanova University.

Personal
Pete is the father to two energetic boys (Kai & Landon), a beautiful girl (Raine) and husband to Kristin Petersen. When Pete is not working, boating, or hanging with his family, he is pursues his lifelong commitment of education. You can find Pete listening to Podcasts, Audible books, or attending virtual classes.
Charities & Organizations

Pete loves giving back to Sarasota and the students of our future. Pete has raised hundreds of thousands for educated related charities and donated hundreds of hours to mentorship and charity related work.

  • Co-Chair of the University of South Florida Sarasota-Manatee 40th Anniversary HospitaBull Gala (2016)
  • Guest speaker at USFSM Entrepreneur, Strategic Management, Professional Writing, and Marketing classes (2015, 2016, 2017, 2018, 2019)
  • MC of Education Foundation of Sarasota #SRQHacks Event (2016, 2017)
  • USFSM Brunch on the Bay Sponsor (2017, 2018, 2019)
  • Guest lecturer and co-creator at USFSM Digital Marketing class (2017, 2018, 2019)
  • Bright Ideas on the Gulf Coast Mind the Gap (2017, 2018, 2019)
  • Board of Director Member – Gulf Coast CEO Forum (2018 – current)
  • Co-Chair – BIG – Bright Ideas on the Gulf Coast (2018, 2019)
  • Guest Speaker – Boys & Girls Club of Sarasota – Entrepreneurs Program (2018, 2019)
  • Mentor & Guest Judge – Pitch Strong (2019)
  • Co-Chair of the University of South Florida Sarasota-Manatee 26th Brunch on the Bay (2019)
  • Founding member of the Bay Sarasota (2021)
  • Board of Director Member – Gulf Coast Community Foundation (2023 – current)
  • Co-founder of Sarasota.Tech (2023)

Pete Petersen Official Headshot
Link to 800px wide headshot

How to find Pete?

Board of Directors

  • Gulf Coast Community Foundation
  • Gulf Coast CEO Forum

Speaking Opportunities