Pete Petersen Bio


Pete Petersen is the CEO of Dealers United and Founder of Pete3, a strategic consulting organization focused on helping scale high growth companies. Passion, creativity, leadership, education, and giving back are core to Petersen’s beliefs.

Petersen founded his first network company, FireWall Group, in Sarasota, FL. Petersen sold the FireWall Group to start LexJet’s Information Technology (S-One Holdings) department in 2003.

As CIO and member of the S-One Holdings Leadership Team, Petersen was responsible for aligning technology, operations, and growth for all S-One companies including Hewlett Packard, Kodak, and LexJet brands globally.

Petersen holds a Bachelor of Arts in Business Management at the University of South Florida Sarasota-Manatee. He is also holds a Master Certificate in IS/IT Project Management from Villanova University.


Pete is the father to two energetic boys (Kai & Landon), a beautiful girl (Raine) and husband to Kristin Petersen. When Pete is not working, boating, or hanging with his family, he is pursues his lifelong commitment of education. You can find Pete listening to Podcasts, Audible books, or attending virtual classes.

Charities & Organizations

Pete loves giving back to Sarasota and the students of our future. Pete has raised hundreds of thousands for educated related charities and donated hundreds of hours to mentorship and charity related work.

  • Co-Chair of the University of South Florida Sarasota-Manatee 40th Anniversary HospitaBull Gala (2016)
  • Guest speaker at USFSM Entrepreneur, Strategic Management, Professional Writing, and Marketing classes (2015, 2016, 2017, 2018, 2019)
  • MC of Education Foundation of Sarasota #SRQHacks Event (2016, 2017)
  • USFSM Brunch on the Bay Sponsor (2017, 2018, 2019)
  • Guest lecturer and co-creator at USFSM Digital Marketing class (2017, 2018, 2019)
  • Bright Ideas on the Gulf Coast Mind the Gap (2017, 2018, 2019)
  • Board of Director Member – Gulf Coast CEO Forum (2018, 2019)
  • Co-Chair – BIG – Bright Ideas on the Gulf Coast (2018, 2019)
  • Guest Speaker – Boys & Girls Club of Sarasota – Entrepreneurs Program (2018, 2019)
  • Mentor & Guest Judge – Pitch Strong (2019)
  • Co-Chair of the University of South Florida Sarasota-Manatee 26th Brunch on the Bay (2019)