2014 – present
Responsible for the profit, direction and vision of Dealers United. Ensure customer, partner and employee happiness while building long term relationships with private dealers. Represent the best automotive partners in the industry and ensure maximum ROI for our members, partners and stakeholders.
Bachelor of Arts: Business Management
Master Certificate in IS/IT Project Management
2003 – 2014
Member of S-One Holdings Corporation leadership team responsible for aligning technology and digital marketing with all S-One Holding companies overall business objectives. Oversee the development and enhancements of a seamless sales, marketing, eCommerce and distribution system that provides account specialists with a paperless customer management, order fulfillment and invoicing system.
2002 – 2003
Owner of a Microsoft certified computer network consulting company. Designed, implemented and maintained Microsoft networks for fifty small to medium sized businesses in the Sarasota and Bradenton area. Reduced costs by advising on information technology projects. Sold business to help LexJet Corporation with World Domination.
2001 – 2001
Project management, client consultation and purchasing of new hardware and software. Developed a help desk and support system to increase customer satisfaction and ensure all support requests were closed within the customers’ expectations.
Network Administrator – Intrawest Corporation
2000 – 2001
Managed and administered the installation, configuration and support of all servers, desktops, laptops and phones. Designed and implemented company intranet, developed security and internet policy, and helped senior management lower information technology costs. Increased uptime of telephony equipment, point of sale systems, and central business systems which helped increase sales and customer experiences.
Inside My Head
(Now please get out!)
Stand Out Profile
Advisor | STIMULATOR!
Practical, concrete thinker who is most powerful when reacting to and solving other people’s problems.
Stimulator
Responsible for other people’s emotions, for turning them around, for elevating them.
Leadership Guidance
S-One Holding + These Great Theories
- Five Dysfunctions of a Team
- The Advantage
Situation Leadership
StrengthsFinder 2.0 Profile
Find your Strengths!
- Woo
- Competition
- Activator
- Futuristic
- Communication
DiSC Profile
7611 = Inspirational
Speaking Engagements
USFSM 40th Gala
Co-Chair
March 4, 2016
Education Foundation of Sarasota
Master of Ceremony – 3 day Hackathon
October 14-16, 2016
USFSM Guest Speaker
Entrepreneur, Technical Writing, Strategic Management
2015, 2016, 2017
Digital Dealer 22
3 Facebook campaigns you need to drive Leads, Shows, Sales and Service revenue for your dealership
April, 2017
USFSM Teacher
Created and taught first ever Digital Marketing course
2017
Digital Dealer 23
THE ART OF PRE-SUASION: How to Pre-sell Online Shoppers So They Buy From You
September, 2017
Digital Dealer 25
Most Powerful Copy-&-Paste Automotive Campaigns For 2018
June, 2018
Digital Dealer 27
Fixed Ops Advertising Playbook: Mimic Starbucks’ Loyalty Strategy, Steal Back Your Service Defectors, & Boost Service Revenue
August, 2019
Digital Dealer 2020
How Top Auto Marketers Measure Digital ROI Without Google Analytics
April, 2020
Digital Dealer 2021
27 Questions You Need To Ask About Your Facebook Strategy
June, 2021
Proud Member Of
Certifications
Volunteering
PINC
People Ideas Nature Creativity
Front of House Team Lead
2015, 2016, 2017
http://www.pincconferences.org
#SRQHacks
Education Foundation of Sarasota County
Master of Ceremony (MC)
2016, 2017
http://srqhacks.com
BIG Steering Committee
Bright Ideas on the Gulf Coast Steering Committee Member. Working to connect our students with our community.
2017, 2018
http://www.gulfcoastceoforum.com/BIG
Gulf Coast CEO Forum Board
Board Member for Gulf Coast CEO Forum. Helping our members provide relationships, ideas, and solutions.
2018, 2019, 2020, 2021
http://www.gulfcoastceoforum.com
Boys & Girls Clubs
Perlman Price Young Entrepreneurs Program
Mentor & Speaker
2018, 2019
bgcsdc.org
LinkedIn Top Skills
Voted by the people that are in Pete’s network.
Are you in the network?
- No? Connect with Pete Petersen
- Yes? Vote for Pete’s top skills based on your knowledge of working with him.
- Leadership 99%
- New Business Development 99%
- Sales 85%
- Strategy 84%